Creating Outrage As A Marketing Strategy

Creating Outrage As A Marketing Strategy

Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.

Cassandra Speaks: Women and Our Right to A New Form of Power

Cassandra Speaks: Women and Our Right to A New Form of Power

It’s time we talked about what power looks like for women, and how we claim our right to power—specifically a new feminine form of power. For centuries, we’ve told men’s stories, and we’ve told stories about masculine power. That power looks like power over other people, like strength, coercion, domination, and defeat. Women have fought for years to do all the things that men have done, Elizabeth Lesser writes—to vote, to lead, to have sex, to lead universities and companies and societies, to have babies, to leave the house, to leave marriages. But it’s time to move into a new form and vision of power. Here’s what it might look like.

We Need Women’s Leadership Now, More Than Ever

We Need Women’s Leadership Now, More Than Ever

We need your leadership from where you are—as you are. We’ve known for a long time that we need much more diverse leadership, that we need women’s leadership, and that we need new models of power. As Elizabeth Lesser says, we need to embrace “power to,” not just “power over.” We need truth telling, and we need new visions. We need you, your work, and your brave new thinking. We need you to show up. We need you to be who you really are, not what an archaic model of power and “leadership” tells you to be. Take care, take the rest you need, take action, and show up. Even and especially as you are.

Areas of Control: A Coaching Practice (Plus, Something To Look Forward To) — Episode #172

Areas of Control: A Coaching Practice (Plus, Something To Look Forward To) — Episode #172

In a year with a pandemic, wildfires, the death of Ruth Bader Ginsburg, and more, it can be easy to fall into despair, sadness, or anger. Even if you’re reading this years from now, things can go wrong—and they often do. People pass on, projects go under, businesses are forced to change. Part of the work of being human is reconciling with all that is beyond our control. Here’s a practical exercise to understand what’s within your control, and how to use it.

Navigating Hard Conversations — Episode #159 with Sharon Stolt

Navigating Hard Conversations — Episode #159 with Sharon Stolt

Think of a difficult conversation that you are in the middle of, or one that you’ve recently had. Maybe it’s onboarding a new team member, or working with a client. Maybe it’s with your partner or your spouse, and you’re trying to negotiate all those logistics of parenting. Maybe it’s with the grandparents, your kids, your boss, a colleague—whoever it is, I am sure that you have had the experience of how challenging it can be to go through a hard conversation. Today on the podcast, we get to have Sharon Stolt join us to teach us what to do and how to start the art of having challenging and uncomfortable conversations.

Setting Boundaries and Saying No: A Simple Phrase You Can Use Everywhere — Episode #142

Setting Boundaries and Saying No: A Simple Phrase You Can Use Everywhere — Episode #142

What do you do when you’re feeling overwhelmed with invitations and requests? Setting boundaries and saying no can feel impossible and get the best of us stuck. Well, I’ve got five words for you, and you can use them to say no simply, easily, and cleanly in almost any situation. Yup, it’s a script for you to use—steal these words and keep them in your back pocket for the future.