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Creating Outrage As A Marketing Strategy

Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.

Ambitious Entrepreneurship + Parenthood: When Two Moms Co-Found a Startup — Episode #117 With Sonia Chang

To be a working parent is to constantly feel like you’re missing out on one piece of your life: your work or your family. Or is it? Playfully co-founder Sonia Chang created a company with another mother and intentionally changed their workdays away from the normal 9-5 to be present with her children throughout the week while simultaneously pursuing a highly ambitious business plan for their startup.

Work is Broken | Core Value #6

The current version of work—the idea that we work in offices, that we work from 9 to 5, that we’re continuously productive throughout the day, at equal measures—there is overwhelming evidence that this isn’t true. Research shows that we aren’t effective in an 8-hour workday. Work is especially broken for women. And when we layer in parenting, and we try to make all of it fit together, within the paradigm that currently exists, well, what we see is that across the board, it doesn’t fully work.

10 Brilliant Women Entrepreneurs on Parenting, Perspective, and Life

You’re the trailblazer we need. The way work looks is broken. It’s not going to change by someone else. It’s going to change through us, building the future we imagine, fighting against what’s not working, and taking as stand. If you can parent, you can entrepreneur. Motherhood transforms you. These, and many more, are the words of wisdom from our first ten interviews for Startup Parent.

The Future of Work (and Feminism) Is Flexible — Episode #002 With Annie Dean

Thirty percent of talented women drop out of the workforce, not because they want to, but because the way work looks is outdated, flawed, and fails women and families on a regular basis. And a full 70% of those women would still be working if they had access to better (or any) workplace flexibility. What would it do for our economy and businesses if we weren’t losing so ambitious, committed employees so rapidly? The corporate world is stuck in a structural model that is a relic of the post-Industrial era. Today’s guest on the show is an entrepreneur building a simple, yet  revolutionary answer that makes the world fit women—rather than trying to make women fit into the world.

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