The Wise Women’s Council


A leadership incubator unlike any other for women in business. Doors open for enrollment in the Spring and Fall every year. Come be around other working moms that get it.

Spring program begins April 2023 and runs through March 2024.








Sign up for email updates and I’ll send you email when applications for the next class. You’ll get program details, alumni stories, and the full schedule sent by email. We also send email subscribers early-bird surprises and secret bonuses, too.

We bring working moms together in a leadership incubator and community unlike any other.

Every year, we gather a group of brilliant, powerful moms in business to level up in life, leadership, and business.  Parenting can be isolating, and business leadership can be lonely. This is the place for working moms to stop feeling alone. 

Over the months we spend together, women welcome babies, manage older children, start new businesses, submit essays to top publications, apply to TED residencies, become co-founders, launch strategic new business offerings, pivot, leap, and make hard decisions. Here’s what these women have done with the support of this community: they’ve brought partners home from work, tried for additional pregnancies, explored single motherhood, talked openly about IVF, negotiated difficult teams, pivoted entire businesses, hired team members, scaled to $10M, fired people, hit six-figures for the first time, debated having more children, supported each other through heart-wrenching decisions, grieved losses, and lived through a global pandemic.

This is the place ambitious women stop pushing themselves to the brink, stop trying to go it alone, and start learning how to truly lean on each other and lift each other up. In this group, you can discover what’s possible for you, and design your life and business in a way that supports and delights you.


❌ Being a working parent is a tremendous challenge, leaving women exhausted, frustrated, spent, angry, and isolated.

Work and motherhood are often pitted against each other, and the higher we go in the ranks of our careers, the more isolated we can feel. Traditional advice is to push harder, lean in, get better systems, delegate… but the work and exhaustion never stops.

That’s why we believe—and teach—something different here at Startup Parent.



🌿 1. We don’t have to do things the way they’ve always been done.

Building a business, being a working parent, and navigating this new world of work as a woman is hard. We won’t get through it doing the same things the same way they’ve always been done.

In fact, that’s one of our mottos: We don’t have to do things the way they’ve always been done.

🌿 2. You were never meant to go it alone.

Here in The Wise Women’s Council are women who will get you, who are redesigning the world of work and parenting alongside you. Instead of trying to figure out your next steps on your own, you need to be in a network of kind-hearted, driven, brave women who are sharing knowledge and ideas. T

his is the advisory board and leadership circle you need to support you as you navigate your life.

🌿 3. Parenting and work do not need to be at odds.

At Startup Parent, we believe that parenting shouldn’t be at odds with work—and the insights from your parenting journey propels you as a leader that this world needs. It’s up to us to figure out the new world of work, the path forward in parenting, and to build the world we want to live in.

🌿 4. Motherhood is an incredible time of growth and development.

We believe that motherhood and parenting are incredible assets in your growth and development. The skills you gain have the potential to transform your leadership ability and give you unparalleled gifts that the executive suites and board rooms need more of. But the current world of work largely ignores these very real puzzles, and as a result, our leadership capacities are stifled.

🌿 5. Parenting and work can fit together when we edit and update the design of our lives.

At Startup Parent, we believe that parenting shouldn’t be at odds with work—and the insights from your parenting journey propels you as a leader that this world needs. We’ve put together this incubator to help women grow as leaders, supporting you with coaching, a stand-out community, business breakout sessions, and expert guidance in the way of our group advisory board.

🌿 6. Radical change happens when we get to show up as our full selves.

We need to show up as our full selves—complete with partnership challenges, marriage struggles, parenting snafus, fertility disappointments, and more—in order to continue to grow in our full leadership potential. Come be seen, heard, supported, and understood.

Together, we meet weekly to gather, laugh, cry, connect—and share. We work through life and business challenges, and connect with other like-minded souls navigating working, pregnancy, and parenting. We’re here to support you as you lean into your own growth curves and exploring the capacity of your own leadership potential right now, yes, inside of the chaos that life can feel like at any given moment. 


This is the community of wise women you want by your side as you elevate your growth and success. 


— Praise from the classes of 2021 and 2022 —


WWC was the group I didn’t know I needed. And as big as the surprise was, the more I got from it. I didn’t quite understand what the program was about, but decided to go with my intuition.

I’ve learned, connected, felt close to, cried, shared stories that I’ve never thought others would care about, asked for advise, laughed, dug deep (and then even deeper), challenged by my own perspectives of things and — had the privilege to hear from so many inspiring women. Sarah, you are creating something so magical here, which is why I suppose it’s so hard to understand what the WWC is all about.

— Liron T.

WWC has been such a rich experience for me—deep, juicy, layered, textured, expansive, and affirming. Juxtaposed against the backdrop of a grueling second pandemic year, the contrast could not be more stark.

WWC was a haven and a respite and a source of energy, strength, creativity, courage, and community when I needed all of those things perhaps more than ever before. Two of the biggest lessons I will take away from this experience are the power of being part of an intentional community and the power of reflecting on one’s own story, experiences, beliefs, habits, and values.

Sarah K Peck, you have done a brilliant job of curating this group in every way, from convening this specific assemblage of beautifully human humans to shaping the experience with thought, care, and no shortage of magic all the way through.

— Jody R. K.

WWC has been such a rich experience for me—deep, juicy, layered, textured, expansive, and affirming. Juxtaposed against the backdrop of a grueling second pandemic year, the contrast could not be more stark. WWC was a haven and a respite and a source of energy, strength, creativity, courage, and community when I needed all of those things perhaps more than ever before.

— Caroline O.

I am closing out the year with so much gratitude for learning through and with each of you how to be the full complex human, mother, and business owner that I am. Prior to joining this group I knew almost no female entrepreneurs with kids and I am leaving with inspiration and freedom to find my own way into my new role as a mother.

— Alicia J.

This was the best investment into myself this year. This group has helped me grow, sometimes just by being a non-judgmental sounding board where I could pour in my ideas, my progress, my struggles. Knowing that there are other women out there who can relate, who understand, and who who can roll their eyes out loud with, that has been transformational.

— Valentina T.

When I say “motherhood and entrepreneurship” you say…


Parenting and running a business at the same time? It’s nuts. It’s amazing. There are things that make you want to throw shit against the wall. There are blinking moments of stunning beauty. It’s going too fast.


Why the hell didn’t anyone tell you the truth about it when you signed up for this? Sometimes it feels insane. Like the work world is not designed for working parents. (It’s not! And it’s nuts!)


What people don’t tell you about running a business—or even any high-powered leadership track—is that it’s really fucking lonely. Why aren’t more people talking about this? And, you wonder, will it be like this forever? It’s such a pickle: you want to connect more with other women, but you feel like you don’t have enough time. You wish someone would just do it for you!


You know there’s more inside of you, but you need help sorting—decluttering, figuring, planning, making time—you wish you had a business mentor. And a mentor in parenting. And like eight more adults in your life to handle the load, to be honest…


You need a community of like-minded women. You want a space to talk to other brilliant women about deeper truths. You want belly laughs and deep cries and people who get how hard this can be.


You want a mentor or a guide to chat with every so often. Someone who has been through it, who has gathered the team, who has resources to share. Who can listen to you, and help you through the sticky times.

That’s why I made the Wise Women’s Council.


“I feel so proud of everyone — not only for what we’ve achieved this year, but for being vulnerable in discussions that helped us grow.”

— Lexi Grant, Media Entrepreneur and Founder of The Write Life

The Wise Women’s Council is a gathering space for driven, ambitious women carving out a new world of work, leadership, and parenting.

It’s a place to connect, level up, be real, and be vulnerable together in a private community space dedicated to you and your peers. We start in March.

Nothing about motherhood is what it looks like. It’s so much harder than pictures make it appear!

Gathering together with other women who understand what you’re going through is so important.

Pregnancy was tough on me, and I was living in a very masculine tech world, working at a venture-backed startup with a team of young guys who didn’t know what I was going through.

We didn’t even have formal parental leave policies—no one had gotten pregnant! Despite working across architecture and tech for more than a decade, navigating the world of pregnancy and parenting was brand-new to me.

This is the community I needed when I became a parent.

So I launched The Startup Parent Podcast as a way to connect to more women and hear from other parents. It grew to half a million downloads, 175 interviews (and counting!) and 100+ five-star reviews within the first two years. What I didn’t know then was how healing these stories would be for me. Interviewing hundreds of parents about entrepreneurship, pregnancy, parenting—and the transformational chaos that happens when you invite kids into your life—was my lifeline.

We don’t have villages to support us, and the world of work is so toxic and over-reaching, that community rarely has space to breathe. 

I didn’t have a lot of family around, and my husband and I live far away from our biological families. We had to build community around us, and learn as we went. The Wise Women’s Council is what I needed, and now that I know what it’s like to have a community of women and parents around me, I don’t think I can ever go back. The Wise Women’s Council is a space to bring people together in one of the toughest times of their lives, and support them through parenting challenges, professional growth, and help support them in becoming the next generation of leaders that our world of work—and women—need. 

The world of parenting today doesn’t look like what it did in years past. How we work and how we parent are undergoing massive changes.

The world of work today doesn’t work for most parents.

Today’s work world was not built for the biology of women. We need to stop trying to fit into a world of work that doesn’t work for us—and carve out a new way of working.

My work in this world is to build spaces for people to grow alongside each other and connect more deeply in community. Through connecting, we can move faster—sharing resources, ideas, and breakthroughs. We’re not meant to go it alone. 

We don’t grow and then connect. We connect, we share bravely, we allow ourselves to be vulnerable and real, and then we grow—both personally and professionally.

Today, the personal is professional. The professional is personal. I don’t believe that we can leave work at work and “deal with family” stuff later. We are the ones who are carving out the new realities of work and parenting, and when we have personal breakthroughs, we make space for professional breakthroughs, too.

Leadership growth happens when you show up as your full self, not when you leave huge parts of yourself at home.

My goal for this space is to create a container for you to dig into some of life’s hardest questions, and live into the challenge alongside other brave, brilliant, and kind women.

Leadership, in today’s world, is about leading from the fierceness that comes through pregnancy and parenting. We have so much to grow into. This is the container that will help you access the lessons your life is teaching you.

In this group, people make major business and life decisions, and use this container to reflect back and refine their approaches. Our coaches support you as you make business breakthroughs and gain personal clarity during some of life’s most challenging moments. We lean in together to help each other make strides in our businesses and in our work. We take leaps. We vent when we have to. We share our vulnerable side. We find our own leadership style. We cheer each other on. 

I hope you apply to come join us if this is something you need in your life. I’m grateful to be able to make this space and even more grateful for the amazing women that join each year.

“I honestly don’t know who I would be without the Wise Women’s Council. I don’t know how you led us through this in a pandemic, but it was everything I needed and more.” — MaryKate

The Program & Structure

This is gathering space to be in the community of other wise women navigating the parenting, business-building, and leadership journeys. We meet one or two times each week to support each other’s growth, to gain clarity and wisdom, to navigate hard puzzles, to bear witness our truth, and to develop community connections.



This is our monthly cadence. We meet the first Thursday of every month for an all-group call. There’s lots of laughter and plenty of breakout rooms. Try to attend the All-Group Call live as often as possible. The second week of the month, we bring guest teachers in for a business breakthrough session. There are one or two teachers each month; pick the one that calls to you the most. During the third week we have drop-in sessions available for you to workshop and practice with the guidance of a coach. The last week of the month is for rest & integration. Below I break down what each call looks like.


First Thursdays at 1pm Eastern

The first week of every month, we gather together in community and share insights and stories from our lives. Start your month off with a full heart by joining our monthly call, led by Sarah. These aren’t teaching calls as much as they are talking calls—so you get to connect with other people.

You’ll meet with other people in the community in real time. We’ll pause, breathe, and come together. These are tightly facilitated, vulnerable, important conversations with plenty of time to connect with other women and share where you are on the journey.

Calls are hosted on Zoom and recorded for you to replay later. I highly encourage you to attend these live if you can.



Second week every month—Wednesdays 11am & Thursdays 1pm Eastern

One of the consistent challenges of parent groups is that we get stuck talking only about, well, parenting. In this group, we host dedicated workshops specifically on business skills to help you level up throughout the year. Every month do live business trainings in an all-group session, with everyone in the Wise Women’s Council. Each session is recorded for playback in the online portal so you can dig deep into your peer’s growth alongside your own.

We’ll welcome a host of phenomenal teachers for you to learn from throughout the year.


Third week, Mondays at 3pm or Wednesdays 11am Eastern.

The third week of every month, one of our coaches or teachers will lead a drop-in hot-seat session available to everyone in the community. These sessions are held twice per month, at two different times—so that you can get the support that you need. We offer two time options; come to the one that fits you best.

To participate in these sessions, we ask you to share a puzzle in your personal or professional life and join the “hot seat” to get laser coaching time with our coach or with peers. If you want to attend to watch and listen, you’ll get to learn from others going through their own growth journeys.

During drop-in coaching session we select two or three puzzles for a deeper look, and do rapid-fire Q/A for everyone else with questions.


Held the first month only—one for every member.

The coaches and I bring every member of The Council into the interview seat and ask you about your life, your entrepreneurial journey, and your parenting journey. We have so much to learn from each other.

One of my favorite places to be is in the dark of evening, by a warm, outside campfire, talking about life stories with friends. The best way to foster connection and growth is through deep listening. I love asking questions—my friends call me a “loving interrogator,” which is accurate!  While we don’t gather in person, I try to recreate this experience in my interviews sessions.

Interviews are in small groups, recorded for the community. 



People RAVE about these circles.

Making a live call is the bane of my existence. School shut-downs? Ice storms? Another Covid variant? All of a sudden my calendar explodes like an overnight zit and I’m like WHY CAN I NEVER GO TO THESE THINGS.

Mama, we got you. The live calls are only half of the program. We also have ways for you to connect outside of live calls—from our private member portal to our monthly Voxer Circles.

Voxer is a private audio app where you get to talk to other people and explore conversations with each other. Whether you’re hiding in your car for a 5-minute break or you listen to the stories from other people while you’re prepping a million meals, Voxer makes connection possible for working moms. We put you in Voxer circles every month along with a coach or alumni member. We give you question prompts to start the conversation, and the best part is you don’t have to get fancy, you’re not on video, and you don’t ever have to make something on time.

We pair you up with around six other women each month to get to know each other deeper, without adding anything to your calendar or requiring much more from you.

“I’m a TOTAL Voxer convert now,” — A mom from last year’s group. 


Fourth week of every month.

Busy parents have slim pickings when it comes to extra time, so while we also host a monthly book club and bring in expert guest teachers each month, these are optional extras for you to explore and apply as they fit your own life. This is not a course, so there is no grade.

Most people pick 2 or 3 books and listen to just a handful of the guest sessions and report back that it was more than enough to create key insights in their business. It’s not how much you consume, it’s how much you apply and grow.  If you need a break, you can take this week to rest or chat with other members!


Our Leadership Philosophy

What we’ve found in running this program for four years is that the community becomes the incubator for your personal and professional growth. The structure—a weekly cadence of live calls and hands-on discovery—is focused on creating space for your own integration and exploration. This is a space for your full self to show up, a place to develop, test, and refine your leadership skills. In doing so, you’ll expand your leadership capacity.


Real, brave, human conversations at the intersection of life and work, with people who are going through it alongside you. Space for layered conversations that build over time, month over month both in real time and in our online portal you can access on your own time.


Show up messy and real. Don’t leave parts of yourself behind. There are too many boundaries and edges in how women are supposed to “perform,” and we need to strip back those layers to find who we really are, and lead from there.


Our frameworks, ground rules, and core values create a strong container for growth. Many people even adopt and share our models, refining them for their own teams and in their own styles!


The intimacy and confidentiality of the group sessions creates a container for your leadership growth. We support your growth and give you guidance as you implement new tools, frameworks, and mindset approaches. Show up once a week for a year, and grow into the next version of yourself.


During the program, you’ll also get complimentary access to our library of how-to guides and mini-books, an invitation to our monthly book club, and an all-access pass to our private member portal. My ask of you? Take only what you need, and customize it so it suits you perfectly.


If you enjoy reading together, we’ll have one new book each month to share and read alongside each other throughout the year. For those of you who don’t have time to read, we’ll share shorter articles, quotes and questions so you can follow along in the club, even if you didn’t have time to read all the books. The last weekend of the month, we’ll have a casual book-club in our Slack channel around the book of the month. Scroll down to see what books we’re reading!

Held in a virtual Slack room.
Don’t know Slack? Don’t worry. We’ll teach you. 


Each month, I’ll introduce a new theme and topic for discussion: from boundaries to focus to visibility to money, we’ll go there. This is the place for us to talk about all of it. We’re not afraid of real talk or depth. But getting to the good stuff can be hard.

That’s why I lead us into it—I’ll kick it off with a set of stories, and share questions and reflections to get the conversation going. Our book club pick will be related to each monthly theme. We’ll also share a few prompts for you to write about your own experiences with our topic.

All available in our private member space, voxer circles, and all-group calls.


A private Slack channel and website for members of the group only. This will be a space for you to connect with other members, post questions, and have ongoing connection. Every week, there will be a community prompt posted. I’ll lead us with question prompts. This works across web and mobile devices.

Always available, digital space for our community only. Sarah and coaches drop in 1-2 times weekly.

Be the first to know when applications open →

Sign up for email updates and I’ll send you email when applications for the next class. You’ll get program details, alumni stories, and the full schedule sent by email. We also send email subscribers early-bird surprises and secret bonuses, too.

The Monthly Themes

Each month we’ll dig deep into an area of study with a guided monthly theme. The monthly theme is a call to examine an area of your life, and will connect to the recommended book and conversations we spark in our community.


First, you’ll hear from previous alumni about their experiences with the program, and learn from their wisdom. Plus, do a deep-dive interview as a way for everyone to get to know you.


Community takes many forms, and needs support to grow. How we show up for each other and build true community together, and in our lives back home. 


As we head into Fall and Winter, we’ll talk about rest, recovery, and restoring your vital energy. Too many women are depleted and in need of deep rest.


Clearing the plate and finding the clarity you need in your work and life. Figuring out what to focus on, so you can make space to say yes to what calls you.


Sharing your work, showing your work, and growing your business and profile. Finding the right path for your professional growth and expanding your presence.


What inner limitations or resistance do you face? What beliefs and stories have you held onto? Are there new ways of thinking, seeing, or believing that can open up new possibilities for you?


So much focus on the logistics and demands of parenting and work can make us lose the playfulness we need as a vibrant part of life. We’ll spend a month looking for ways to incorporate play and pleasure into our lives.


We close our time together with reflections, celebrations, and tools to stay connected for the long-term. People say they make life-long connections that change the way they see the world—and their work—in incredible ways.

Our Guest Teachers

Sometimes you need someone on the outside to look at what you’re doing to provide clarity.  Every year I invite guest teachers—experts in our themes, and brilliant minds thinking about business, growth, marketing, feminism, and more—to join us and share their wisdom in a private session for this mastermind. Here’s a sampling of some of the teachers that have joined us over the past few years. New guest teachers for the upcoming year will be announced on our newsletter.


Michelle Warner has built million-dollar startups and now consults to help people build sustainable businesses that last. A repeat teacher in WWC, she helps you focus on exactly what stage your business is in so you can do the right things in the right order.

Renee St Jacques

Michelle is a decision engineer who helps executives and leaders make better decisions. Her process of expanding your options and understanding your aims will help you see new possibilities and make even better decisions, especially when the stakes are high.


Dacy is the founder of Mindful Closet, and a personal stylist who teaches about more than just clothes: she helps you feel good in the body you have, and find ways to express yourself in a way that feels good to you. She helps us unpack the loaded mindsets women are expected to adopt, and how to rethink what it means to feel good as who you are.


Jordan Maney is not okay with being silenced or invisible—something that happens for too often for BIPOC folx, for fat bodies, and for women. She speaks out about the radical act of claiming your rest and joy, and helps people de-program from the programming of white supremacy and patriarchy.


Nicole Walters is a former top-selling corporate exec who quit her six-figure sales job and built a million-dollar business in one short year. She knows entrepreneurship, scale, and how to build a rich life.

Renee St Jacques

What is EQ and how does it differ from IQ? Speaker, psychologist, and executive coach Dr. St Jacques teaches highly driven executives how to tap into emotional intelligence skills and become great leaders.


Parijat joins us to talk about structure, daily life, and leaning into what life has for you when it goes completely different than what you expect. She’s the author of Pregnancy Brain, a book about the mind-body connection.


Ashley is an author, entrepreneur, and feminist who is on a mission to end inequality through financial well-being. She is the founder of the Fiscal Femme and author of The 30-Day Money Cleanse.


Laura Roeder has bootstrapped multiple major businesses. She joins us to talk about scaling your business, growing it in a way that works with parenthood, and developing into a company leader.



Psychotherapist Rachel Wright is recognized as one of the freshest voices on modern relationships and sex. She is an experienced speaker, group facilitator, educator, therapist, coach, and on-camera mental health, sex, and relationship expert.


Margo Aaron began her career as a psychological researcher and stumbled into a problem: how do you get people to care, and take actions to do the things that help them get better? That’s when she accidentally ended up in marketing, persuasion, and copywriting.


Adam is a millennial workplace expert, keynote speaker, and bestselling author of The Quarter-Life Breakthrough  and The Breakthrough Speaker. His third book, Friendship in the Age of Loneliness, will be published by Hachette in 2021.


Nailah Blades Wylie is a Life & Leadership Coach who helps women tap into their power and build lives that are whole, good, and full of possibility. She started Color Outside as a safe place for women of color to come together and explore the outdoors.



Amber Anderson is also a creative, a strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women and their families. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities.


Anna is a messaging coach for freelancers, consultants, and other solo entrepreneurs. Part business coach and part writing coach, she helps people become more articulate, confident, and purposeful in communicating about their work so they can attract better clients.


Chela Davison is an Integral Master CoachTM teacher, writer and speaker. She works with those making change and seeking change: renowned authors, entrepreneurs, coaches and leaders in the field of human development.

Meet Your Coaches

These are the people holding space for you throughout the year. If you’d like to go deeper with 1:1 personalized coaching, you’ll be assigned to a small group of three or four people for added clarity, support, and personalized feedback and growth. Select “Level 2” coaching down below when you apply.

Michelle Florendo


Michelle Florendo is a personal and executive coach for Type-A professionals known for her analytical approach to coaching. With a BS in Management Science and Engineering from Stanford University, and an MBA from UC Berkeley’s Haas School of Business, Michelle uses a blend of decision engineering, design thinking, and lean startup principles to help her clients map their path forward.

Michelle teaches driven professionals how to use the principles of decision engineering to craft careers that energize them. She has lead workshops at the Haas Berkeley Women In Leadership Conference and guest-taught on career decision making in Stanford’s famous Design Your Life course. She served on the inaugural coaching team for Seth Godin’s altMBA, is a founding member of the Forbes Coaches Council, and is an adjunct faculty member at New Ventures West.

In 2010, while at UCBerkeley for her MBA, she received an award for her work as a leadership communications coach. In 2015 she was selected for the FWN Global 100 list of most influential Filipinas in the world for her work providing professional development to underrepresented groups in the corporate sector. In 2016 she was published in an anthology of women’s leadership stories, Disrupt 2.0.

Michelle has been a part of The Wise Women’s Council for three years and was interviewed on The Startup Parent Podcast multiple times for her expertise in decision analysis.


Sara Taylor Tans


Sara Tans is an ICF-certified coach and founder of Pathways to Parenthood, where she provides strategic support to new and working parents and the companies who employ them.

Sara believes that every parent could benefit from having a coach. She is passionate about helping women navigate the overwhelm that comes with the parental transition and supporting them in finding ways to continue to grow the spaces in their lives that make them feel like themselves, while still being the parent they want to be. Sara also believes that companies have a lot of work to do to provide the type of work environment that allows families to thrive and aims to provide solution- based guidance to both organizations and their employees.

Sara has supported hundreds of working parents through her businesses, Pathways toParenthood and Coaching By Sara. Sara also serves as a Career & Back-to-Work Coach for Maven Clinic.

Before becoming a coach and entrepreneur, Sara spent 17 years in the corporate world, including a decade as an event marketer, where she worked with global brands such as Visa on programs at mega events like the Olympics and FIFA World Cup.

Sara currently resides in Alpharetta, GA with her husband, Max, who is a technology consultant, Commander in the US Navy, and law student, and her sons Oliver (5) and Chester (almost 2).

Mariana Vélez


As a certified Integral Coach, Mariana is committed to helping people develop emotional, embodied and relational capacity, and reclaim territories of peace within themselves, so they can move meaningfully through their lives. 

She brings ten years of experience in the non-profit and public sectors to her coaching, including work with the United Nations Development Program and in Mexico City’s Human Rights Commission. 

Originally from Mexico, her strong intercultural background — including time living in Panama, Ecuador, Canada and the United States — informs her coaching work.

She is a certified Integral Coach from New Ventures West in San Francisco, California and a highly skilled process facilitator. In addition to her role as a coach, she currently works at The Nature Conservancy, strengthening leadership networks around Indigenous and community-based conservation. She also serves as a mentor for New Ventures West’s Professional Coaching Certification Program and support young entrepreneurs for the Byron Fellowship. She is a Fulbright-Garcia Robles Scholar, and earned a Master of Science in Environmental Policy from the University of Michigan. She also holds a Bachelor of Arts in International Relations from Universidad Iberoamericana, Mexico City.

Hey, I’m Sarah Peck, creator of Startup Parent and the Wise Women’s Council.

Writer. Entrepreneur. Swimmer. Mama to two boys. Lover of books. Host and creator of Startup Parent.

Thanks for being part of the magic that is Startup Parent.

I help women entrepreneurs and female founders navigate pregnancy, parenting, and leadership. I’m the founder and executive director here at Startup Parent, and I’m the host and guide of this community.

If we haven’t met before, I’ve been hosting retreats, masterminds, and programs for women and entrepreneurs for over a decade. Whether it’s in-person or online, small or big—you name it, I’ve done it. I know that I’m here in this world to connect people: to new ideas, to fellow humans, to new friends.

I love gathering people together and bringing like-minded people into great spaces to go deep and to grow.

I have a few core life philosophies that I strive to live up to each and every day.

The first is a commitment to growth, which means making your self the best place you can to be, since we are embodied selves. Another is experimentation, and knowing that you don’t have to do things the way they’ve always been done. “Try it and see” is a phrase we use often in our household.

I don’t see work, community, and health as separable: for my entire life, I’ve been an athlete. I am a 20-time All American swimmer and I swam the “Escape from Alcatraz” nine times, once without wearing a swimsuit to raise $33,000 for charity: water. I’m incredibly driven, and I asbolutely love doing new things and meeting new people. But my drive has edges—it must be internal, rooted, and not come at the expense of joy or presence.

Currently I live at home in New York City with my husband and our two boys. I’m a huge fan of camping, hiking, outdoor adventures, reading books, getting deeply nerdy around ideas, and hosting dinner parties at my house.

My background is in writing, marketing, and design—and entrepreneurship.

I’ve worked and consulted at venture-backed startups, created my own freelance company, and then founded my own company. Prior to that, I worked as a communications consultant and marketing expert for architecture companies. My work has been featured in The New York Times, Fast Company, 99U, Forbes, Inc, and more.

My professional bio includes: a whole lot of pressure to do well in science and math from a very nerdy academic family; an undergraduate degree in psychology and the study of environmental design; a master’s degree in landscape architecture and regional planning; five years working in city, regional, and urban planning and design, and then a pivot to the world of writing, marketing, and storytelling.

What I learned from the world of architecture is that ideas matter, and communicating your vision for the future effectively—through drawing, writing, speaking, storytelling, and more—is something most people feel challenged by. Since then, I’ve been focused on helping people bring their ideas to life through words, strategy, and story.

Today I’m building Startup Parent, I coach entrepreneurs and small business owners, and I write about parenting, rethinking business design, and the future of work.

Be the first to know when applications open →

Sign up for email updates and I’ll send you email when applications for the next class. You’ll get program details, alumni stories, and the full schedule sent by email. We also send email subscribers early-bird surprises and secret bonuses, too.

Choose the level that’s right for you—this is a flexible community designed to fit into your busy life.


That’s why this community has been designed and refined over many iterations to fit the lives of most busy working parents everywhere. The content is downloadable and streamable offline. We focus on audio, on-demand, and asynchronous as much as possible—so you can listen while folding laundry-driving-running errands-whatever you’ve got going on. The chat room is on-demand so you can text if you’re up nursing at 3am, or mute notifications til happy hour if you need sanity space.

At the core are two calls per month, the first and third week

The first week we have an all-group call with everyone, so you can pop in and meet this community of women face-to-face. Then the third week, we have a guest teacher join us to help us with specific business, marketing, and growth challenges. These are the two things each month most people try to make. If you can’t make it, we record the calls and you can watch them on your own time. If you have to prioritize, try to make these two calls as often as you can. If you miss one, no biggie—watch the replay.

Everything else is available on-demand

We drop audios, conversation starters, and guest teacher bonuses in our portal so you can listen whenever, wherever. We use an online platform that syncs to iOS devices and that you can listen to on-demand, whenever you’d like. Think of it like a private podcast, just for you. We’re here for you, and you don’t have to “do it all” to get what you need.

You don’t have to “do it all” to get what you need. Practice our philosophy and be intentional—come join to get the community, connection and growth that you need this year.

This isn’t an unfocused Slack room. This is an intentional community.

I’ve joined a way too many Slack rooms, and when they are not moderated well, they’re a pain. Too much messaging can be overwhelming, and community rooms with no guidance can be sporadic. This is not that.

I post thoughtful prompts to start conversations each week. I put a calendar slot in once weekly to respond and check in, and I recommend members to the same. Once a week, more only if you want. We take a slower pace on purpose. The coaches pop in once per week. You will find your own groove. People find they love saying hi when they need, and chat with the community whenever they have pockets of downtime in between the intensity of life—it makes them feel less alone, more connected, and laugh more. That’s the goal.

You don’t need to “do everything”—doing it all is not the goal.

Pick the community pace that’s right for you. See two books you like in book club but want to skip the rest? Heck yes you can do that! This is not a classroom, and you won’t get a grade. The measure of success for this space is whether or not you feel seen, heard, supported, and connected. Consider this your invitation to practice being intentional about what supports you right now. We need more spaces where we get to feel into what we truly want and need, rather than trying to do it all.

If you want more 1:1 support, check out the coaching options. 

For those that want to go deeper in small groups, we have a group coaching option to go deeper with an expert business and leadership coach, or you can ask us about our executive coaching packages. There are three separate levels so that you can be intentional about what’s right for you and your life this year. Many of our members come in for the annual experience and then level up to group coaching in the second year.  Reach out to us if you have questions about what level is the best fit for you and your life right now.

The measure of success for this space is whether or not you feel seen, heard, supported, and connected in the year ahead.

What People Are Saying:


Meet Erin Simpson,
Founder & Principal of Brick Lane PR

Erin was pregnant when she signed up to join The Wise Women’s Council in 2019.

Why did you sign up to join The Wise Women’s Council?

I had been devouring the podcast and found it really inspiring as I was mentally piecing together what life as an entrepreneur, working mother, wife, might look like. I said “Ahh, these are my people!” I knew I’d transition into becoming a mother during the course of the WWC so it felt like the perfect way to learn, grow and get support from and connect with an amazing group of like-minded women during this vulnerable and uncertain time.

What did you love about the program? What were your favorite parts?

I loved the group calls, and the personal connections I made throughout the course of our time together. I loved the questions Sarah asked of us throughout, giving us space to pause, question, accept, sit with, etc. ALL THE THINGS. We covered so much ground and I felt like were all on different yet parallel journeys, so I was able to learn so much just by being present and bearing witness to what every other woman in the group was experiencing. Moments of joy and big wins were favorites but also seeing everyone grow and change was really incredible.

How would you explain this program to someone who is thinking of doing it?

If think you’d like to connect with and be a part of a group of a smart, strong, amazing, women who are all on journeys that are similar to yours, or are interested in the idea of group coaching but aren’t really sure what it looks like for you, then I’d say 100% do it. You’ll be surprised how big of an impact it can have on your life, and how much you grow by being connected with these women, and what you’ve probably been missing in other areas of your life.

What was your biggest “aha” moment during this process? How did you feel that you transformed or changed during the mastermind?

I was more honest, more vulnerable, more open and also was challenged to be really kind to myself. I am used to just being heads down cranking away and taking the time, space, and care to just sit with new feelings was scary but so rewarding. I feel like I just can see things differently now. And also a big one was how kind, helpful and loving these people I hadn’t met in person could be, and sometimes I felt more seen and heard by them than people I see and talk to every day.

Who is this Mastermind perfect for? Tell me about this person:

Women who work hard—paid or unpaid—while also wanting more for themselves, whether entrepreneurs or people in career transitions, or people who want to add more balance to their lives, and who want to grow and connect with other amazing women. So basically, everyone.


Meet Alexis Grant,
Founder of The Write Life

Alexis is a media entrepreneur who helps grow companies, teams, people, and profit. She helped grow The Penny Hoarder from a small team to 100 people.

Why did you sign up to join The Wise Women’s Council?

I joined because I wanted to connect with other women who were juggling both career and family in a supportive space.

What did you love about the program? What were your favorite parts?

I loved the support we all provided each other through career and personal decisions and transitions. Being in the company of these women constantly reminded me that all the sometimes-conflicting feelings I have about family, business and life are normal, and that other women are working through a lot of the same challenges.

How would you explain this program to someone who is thinking of doing it?

It can be really lonely struggling to balance career and family, especially as a new parent. This group added the layer of support I was craving.

What was your biggest “aha” moment during this process? How did you feel that you transformed or changed during the mastermind?

In my first few years as a working mom, I felt like it was just so hard, and how the heck was everyone else doing it? My ah-ha moment during this mastermind was that it’s hard for everyone else, too. Sometimes just knowing you’re not alone in your struggle, and having someone else to talk to about it, is enough to get through it.

Who is this Mastermind perfect for? Tell me about this person:

Any woman who’s career-minded and also raising a family, whether you’re building your own business, working a demanding job or want to switch from one to the other. Working women need this support. Thank you for making it available!

There is no way to describe what it feels like to be validated. So much of being a women and more so a mom makes one feel invisible. In this space I felt seen and heard by really smart, funny, and fearless parents.

— Stefanie M. Falconi, Policy Entrepreneur

I loved everything about the program. The women who joined me were inspiring, thoughtful, emotionally intelligent, and eager to be in community. That alone made every forum for interacting worth my time and focus. SKP is brilliant at holding space, providing sparks for connections, and letting go of any attachment of a plan in service of meeting the group where they are and what they are needing.

— Alicia Jabbar

I couldn’t have imagined a more supportive community that helped me not just survive, but at times thrive, during a pandemic when I was working in an executive full-time role and parenting a young child.

I knew going into 2021 that it would be a hard year to establish new friendships in person, so I thought that it would be a great opportunity to meet new people online in a similar stage of life to me.

What I didn’t expect was just how expansive WWC was for me. The people I met, what I learned both about myself and the world – it truly expanded what I thought was possible about working parenthood.

— Jessica Wan, Executive Leader

WWC is a community of women who are doing interesting work, raising kids, and supporting each other. If you’re working solo, working from home, or just want to build a new community of supportive peers, WWC is an incredible blessing. It was a gift I didn’t know I needed. I found companionship, friendship, business support, cheerleaders, and new ideas. WWC helped me find new inspiration I have applied to my work and my personal relationships, including my relationship with myself.

— Lee Price, thought leadership consultant

LOVED connecting with other women, especially async when possible. It made me feel seen and less alone. I am a Voxer lover now too 🙂

— Jessica B, Entrepreneur

My experience has been transformational, especially on the inside. I was in The Wise Women’s Council in 2020 during the pandemic, with twin babies and zero childcare. While I didn’t “double my revenue,” I did address my business foundations, I started using my voice, I pitched and got featured, and I still managed my writing business. Most importantly, I gained tools and community far beyond business building, which is priceless.
— Pavla Loka, Storyteller, Media Builder

Being with Sarah in a mastermind is a totally life-changing experience. She has a knack for listening in a really powerful way. But here’s the thing: having my turn to speak in the hot seat is always life-changing. What was more surprising and powerful was how much I got out of being there for other people. Sarah models how to listen, how to ask insightful questions, and how to create space for other people to be honest, to be real, to be growing-in-process. Through her guidance, I became a more active listener and connected more deeply to other people’s stories. That was the game changer: being a powerful listener is the substance of true, life-long connections.
— Kinzie Ferguson, Owner, The Empowerment Photographer

I loved the call to be generous with our time and talents, and how that was met by each deeply invested participant. I felt as if I had a new circle of supporters, people who I also wanted to help meet their goals and dig into challenges and big ideas. The community, all centered around wanting to do and be even better selves, was incredibly empowering.
— Jessica Ashley, Founder, Sassafras Media

I loved having a designated space, time, and community with which to dive deep into the most pressing questions in my personal and professional life. This structure worked really well for me because it provided structured times to pose and answer important questions, an accountability group that inspired me and pushed me to dig deeper, and finally a look into the questions, struggles, and aha moments of other ambitious people! After this mastermind, I have seriously wondered how people function without a similar support network and structure!
— Michele C, Social Entrepreneur

The experience of going through the mastermind with you and our crew was incredible. It left me feeling inspired, supported, poised, and empowered to take action to make my dream of running my own business a reality! I learned concrete tools and ideas from you and my peers in the group and felt truly held and heard in all of our interactions. Thank you for creating this space for our group to gather.
— Gretchen H

Senior Planner, San Francisco, 2017 Mastermind Member

I loved the diversity of people who shared the same values of motivation, growth and learning. It totally exceeded my expectations! This is a structured Mastermind with the opportunity to meet other high-quality, motivated people, dig deep into your questions via deep dives and make progress on your goals.
— Diana Jaunzeikare

Software Engineer, Google

Sarah’s ability to connect people is like magic. Once you meet your Mastermind tribe, you’re sure to build relationships that have the potential to last longer than the 3 months you’re together.
— Shannon Callarman

Content Director , Red Caffeine Marketing & Technology

The group of women you put together was great. They made the program.
— Katie Bronnenkant

Founder, Simple SaaS Finance, 2018 Wise Women's Council

Sarah was a thoughtful and committed guide through this process. I found the monthly rhythms and the check-in calls with her to be wildly helpful. Even more so, I found her theme of asking questions to upend all of my thinking about how to make progress on problems. Instead of saying, I need an action plan! Sarah would ask, why do you feel this way? Why do you think you need that? Throughout that process, you could start to get a better grip and handle on what was actually going on in your own mind.
— Amy Francois

Senior Content Manager + Credit Strategies, GLG

It’s time for you to lead.

So often I see women looking around, asking for mentors, questioning, “What’s next?”

You’re next, my dear. The time is now. You are the leader that the world is looking for.

The good news: if it feels like it’s confusing, overwhelming, and intimidating—you’re well on your way. We’re a group of women dedicated to doing things that have never been done before, which means it is bound to be a little messy.

So what? We’re #boss when it comes to wiping up shit, managing the motherload, and negotiating with toddlers. Even after all that, we still get to work. That’s what it’s all about.

Leadership is big. It’s a lot. We’re here for you and your growth. It you’re here, I know that you are building something big with your life and your work, and it’s time for you, me, and all of us to step into our strength.

But leadership shouldn’t mean doing it alone. Nope, not here. Here at Startup Parent, we build up the next generation of female founders and business women by leaning on the strength of each other.

We can’t do things the way they’ve always been done and expect different results.

Let’s forge a new path of working, parenting, and being. Together.

We’ll go deep. Talk about the important stuff. We’ve got big things we need to discuss, and we need to be in conversation with each other. Things break down when people are separated and isolated from each other. That’s why we need to be in community. We’ll be together for much of the year, discussing the things that matter, sharing on topics that need to be discussed.

Motherhood, entrepreneurship, pregnancy: it is currently way too lonely. Kurt Vonnegut once wrote that we need at least fifty people in our lives. I agree: we need way more people in our lives. More good people. The goal here? Meet new and familiar faces as we journey together through these challenging, but so rewarding, years of our lives.

We need other women in our lives. Not after-work drinking buddies. Not light professional connections. Not fake friendships. We need people who are in the trenches with us, thinking big, tackling the challenges of our generation. Women who are changing what it looks like to be a working woman and what it means to raise children.


Come for the yearly program. Make connections to change the rest of your life.

It’s not always easy to see where you’re going—or the fullness of your own potential. We’ll help you see both.

Save up to $1,200 When You Apply Early!

There are benefits to applying early! When you apply for the program by our early-bird deadline, you will be eligible for early-bird pricing. The biggest savings are on the annual program, but there are perks + early bird rates for joining us for the Fall session. We love it when you know you want to join us. You must submit your application by the 11:59pm eastern on the deadline for you to be eligible for early-bird pricing. Applications are time-stamped.

Annual Program: Save $1,200 when you apply early.
Fall Session: Save $400 when you apply early.

PAYMENT PLANS ARE AVAILABLE. Inquire on the application and we will set it up.

SCHOLARSHIPS ARE AVAILABLE for under-represented and low-income founders. Scholarship applications are on the last page of the general application. Please apply! 


Join Us

Membership Options & Pricing



$4,200 for the Fall Session

Payment plans are available.

You are a full member of the community with access to everything, including:

  • All Group Gathering Calls—the first week of every month.
  • Business Breakthrough Sessions—the second week of every month.
  • Drop-in Coaching Sessions—two sessions every month for guided laser coaching and workshopping with your peers and a coach.
  • 1:1 Deep Dive Interview with every member in the community—described as “one of the best things I never knew I needed—I love LOVE getting to know everyone this way!”
  • Voxer Circles —  Small group conversations where you are matched with peers at your level to check-in on progress and discuss the themes throughout the year.
  • A private, highly curated member portal to connect and talk with everyone in the community.
  • Monthly themes with content to inspire reflection and deeper analysis—our coaching process creates conversations and content to help you tap into your own learning.
  • Clear options to customize and go at your own pace—this is not a course, and you don’t get a grade—if you show up to just the twice-monthly calls, you will grow an immense amount. Dip into the extras only as it serves you with your specific leadership challenges and struggles.
  • Everything is recorded and easy to access in one online portal for easy streaming and listening on-the-go.



$6,400 for the full year program

Enroll in the Fall & Spring Session

** Save 25% when you enroll for a full year **

A full third of our community come back year over year, because we bring in new guest teachers, themes, and brilliant women. If you join us for an entire year, you can sign up at a 25% discount on your registration fee. You are a full member of the community with access to everything, including:

  • All Group Gathering Calls—the first week of every month.
  • Business Breakthrough Sessions—the second week of every month.
  • Drop-in Coaching Sessions—two sessions every month for guided laser coaching and workshopping with your peers and a coach.
  • 1:1 Deep Dive Interview with every member in the community—described as “one of the best things I never knew I needed—I love LOVE getting to know everyone this way!”
  • Voxer Circles —  Small group conversations where you are matched with peers at your level to check-in on progress and discuss the themes throughout the year.
  • A private, highly curated member portal to connect and talk with everyone in the community.
  • Monthly themes with content to inspire reflection and deeper analysis—our coaching process creates conversations and content to help you tap into your own learning.
  • Clear options to customize and go at your own pace—this is not a course, and you don’t get a grade—if you show up to just the twice-monthly calls, you will grow an immense amount. Dip into the extras only as it serves you with your specific leadership challenges and struggles.
  • Everything is recorded and easy to access in one online portal for easy streaming and listening on-the-go.

A few important details. Tuition is due in full by the time we begin the program together.  If you enroll in a payment plan, you are responsible for all payments—your space in non-refundable and non-replaceable.

Refund policy. As a service-based offering, we do not offer refunds after the program begins. There is a non-refundable deposit of $750, and any payments you have made are non-refundable.

Scholarships. We have a select number of scholarships available for people. Select on the application that you’d like to apply for one, and we’ll send you more details.







Be the first to know when applications open →

Sign up for email updates and I’ll send you email when applications for the next class. You’ll get program details, alumni stories, and the full schedule sent by email. We also send email subscribers early-bird surprises and secret bonuses, too.

*Pssst—If you’re thinking, “Who me? I’m a freaking disaster—I don’t have my sh*t together. How can I join a mastermind when I’m barely managing the motherload of parenting and running a business?”—I totally hear you.

On a good day, I feel like there are two dozen balls in the air and someone has tied my hands together with a sock. There’s a lot that needs to change about how we show up to parenting and work, and it’s really hard.

If it were working, we’d all keep doing things the way we’re currently going about it.

But it’s not really working, is it? That’s the thing. I believe we need to lean on each more other to get through the madness. Don’t believe the world that tells you that you need to hustle harder or dig your heels in a little more.

Come be messy, together.

By the way, here’s proof. Here’s a picture of me, with a 3-year old trying to squeeze on my lap while the baby is nursing and simultaneously punching me in the neck. I was attempting to read a little but that got thwarted right away. I was behind on a deadline and I texted my girlfriend to help with a class I was teaching. She helped me brainstorm my outline and it got done.



You’ve Got Questions

I’ll do my best to answer all of them.

What is the time commitment?

We offer a variety of options for you to engage: 90 minute calls at the start of the month, small group coaching, drop-in sessions, guest teachers, Voxer circles, and more — you can spend several hours per week connecting, or a few hours per month.

The content is downloadable and streamable offline; we focus on audio, on-demand, and asynchronous as much as possible so you can listen while folding laundry, driving, running errands — or whatever you’ve got going on.

Our goal is to offer you flexibility and choice. We know that the last thing you need is more on your to-do list. That’s why this community has been designed and refined over many iterations to fit the lives of most busy working parents everywhere.

Also: part of this program is learning how to set boundaries so that you can say no to the things that don’t serve you, and yes to the things that do. We’ll support you in practicing saying no—even to us!—to make sure it’s the right pace for you. Finding that sweet spot is part of the work.

Do you have to be a parent to join?

You do not need to be a parent or pregnant to join us. You should, however, have a desire to think about what it means to raise our future generations — and be in the process of figuring out how pregnancy, parenting, or children will play a role in (or adjacent to) your own life.

Want to support other mothers and women in their journeys? You can still join.

This is a space for women to be around other women who are thinking about these issues and navigating these choices alongside you. We will spend a fair amount of time talking, thinking, and workshopping parenting issues, so consider this if you want to apply.

How are the Zoom calls led?

With intention. One of the reasons The Wise Women’s Council creates space for such deep conversations is because we spend time creating clear ground rules so we know what to expect, what conversations we can have, and how we’ll respond to each other when we share our brave and vulnerable truths.

The goal is to create expectations and offer structure, so that the time we spend together is supportive and fills you up, instead of becoming just another meeting to dread.

For more about group guidelines and what makes our calls so special, check out this blog post.

How many people will be part of the community?

This is a space that has become a vibrant, intimate community. In the early days, we started with small groups of six, then expanded to 18 people. A couple years ago we grew to 28 people, and last year we had 36 participants.

Every time we grow, we add coaches, create breakout cohorts, and facilitate small groups to retain the intimacy necessary for deep conversation.

We are aiming for 30-40 women in our upcoming cycle, but we’ll welcome as many as we can confidently provide support for.

Will you be offering scholarships or work-study programs?

We have a few work-study options for people who want to be a part of the community, but for whom financial cost is a concern. These spaces are available to alumni first, and if there are extra spaces available, we will reach out to those who have applied to let them know we have a spot available.

We also offer scholarships in support of social justice + equity, and award as many as we can each year to marginalized groups. If you identify as BIPOC or LGTBQIA+, if you’re a single mom, in a low-income or non-profit position, or you would otherwise like to apply for the scholarship, all of the details are on the application form.

Please indicate on your application that you are interested in being considered for this option, which reduces the program fee by up to 30%. There are limited spaces available each year.

What is Voxer?

For many of us, Voxer is a lifeline. To be more specific, it’s a walkie-talkie style app that allows you to send/receive voice memos and text or picture messages. Pretty simple, right?

We use Voxer for small group conversations between our live calls, so that you can feel connected even if your schedule doesn’t align perfectly with our meetings. It creates the opportunity for real-time conversation, or a place to catch up when we’re ships passing in the (jam-packed) days and (sometimes sleepless) nights.

The app is free to use, and participation in Voxer circles is optional.

Do you need to be an entrepreneur?

Entrepreneurship is not a requirement for participation, although we find many of our members are 10+ years into their careers and are either intra-preneurial, entrepreneurial, or in senior management positions.

You can be anywhere in your business journey — whether that’s as a leader at a company, building a side hustle along a job you love, or thinking about taking the leap into something new. 

Our entrepreneurs come in many shapes: small business owners, side project makers, authors and creatives, freelancers, venture-backed startups, angel investors and people looking for board members, and senior-level managers and VPs looking to start a new project or venture in the coming years.

We have female founders who have been entrepreneurs for years, and we also have badass leaders in all sorts of industries who recognize how important it is to be surrounded by other women who are passionate about making great work in the world.

In the words of one of our past members, “I know there’s a big move coming for me this year, but I don’t know what it is yet. I want to be able to be around other women while I make these big career moves.”

If that sounds like you, then you’re our kind of people.

What are you looking for in a community member?

We’re looking for wise, creative women leveling up in leadership and life. We want to connect driven, thoughtful women who are passionate about changing what it looks like to do work in this world.

We are interested in forming a community where people don’t feel alone, or like the “only one” of their identity or situation. Whether it’s single motherhood, divorce, adoption, disability, race, gender fluidity, we strive to create a community that is supportive of all walks of motherhood.

If you identify as any of these things — if you are an intra-preneur, or feel entrepreneurial and creative — come join us! We’d love to see you apply.

How much time and access to Sarah will I have?

This is a group program and community first, so all of the connection and conversation will focus first on our all-group calls. Do your best to make those live, because they are magical and foundational. That’s where I will be, and where you can find me.

In addition, you’ll have the online portal and I’m in the community often — every week — throughout the program. My goal is to try to start conversations and get going on the big, meaty stuff that might feel hard to talk about. With strong guidelines (you’ll get our community rules when you join!), we can create containers for good, open conversation.

If you want to work 1:1 together, check out the executive coaching options or the small group coaching program.

We have some extraordinary coaches on staff who can give you space, energy, and time to figure out your next moves. The group coaching program is one of the best all-around coaching packages out there, and an extraordinary value.

That said, I don’t go small with what I do and am committed to knowing each participant. I read every word of every application, and keep a chart on the wall by my desk of every single member. I cherish the connections we make and getting to be a part of your life.

Can my company support me in this? How do you get your business or company to help pay for this?

There are many women who ask for financial assistance from their companies or employers, because many have professional development, education, coaching, and ongoing learning reimbursement opportunities.

I encourage you to ask at your workplace, and tell them you’re looking at a yearlong leadership coaching program or leadership training program. (If you run your own company, this is an education & training expense that you can file with your accountant.)

Great companies are invested in supporting their women leaders and often don’t know how to support women going through the shifts in pregnancy, parenting, and life changes that come at the same time as great leaps in business. Keep in mind that they want to help, and it often needs to fit within the umbrella of what they understand and have done before—although we’re big champions of starting new initiatives, too!

Reach out to us at if you’d like support with this conversation.

How do I tell my work, team, or partner about these calls?

Getting time on your calendar is HARD. I like to keep it simple: tell other people that you are taking a course, and missing a class creates a lot of chaos. People understand what “class” is, and it keeps it simple and clear. 

Be proactive with your team and clue them in to your schedule. “This year, I’m enrolled in a women’s leadership training course, and we meet three times a month at 1PM-3PM eastern.  Classes from March to September, and I’ll be blocking off my calendar accordingly. I could use your help in keeping those dates/times clear. Do you see any conflicts with this schedule, or anything I can switch around to make this work?”

If you already have a regular meeting at that time, reach out and ask your peers, “Can we switch the monthly all-hands an hour earlier, or can I show up partway through?”

For partnership and spousal dynamics, this is a great opportunity to start a conversation and to set up a clear boundary. The calls happen at nap time on the east coast, and we’ve tried to make a time that most US-based people can come to because it’s very close to lunch or late morning for most folks.

In our family, my husband and I now have a calendar system where we tag our calendar events as @social @meeting @important for the level of interruption we’d prefer to have. The @important tags are ones where the other person is on “interruption duty” when the kids are home, even if we both have meetings at the same time. (In one case during the pandemic, my husband had switched his therapy session to the same time I was teaching, and that week in the pandemic, he took interruption duty with his therapist, because a pandemic is not normal times.)

You don’t need to adopt this exact system, but you can use it as inspiration to start your own conversations about what is important to you and what you’d like support with. This is, after all, a space for leadership — and leadership also means being true to yourself, your needs, and communicating clearly what you need to the other people in your life, and, finding a system or a solution that works as well as it can for everyone.

More Questions?

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