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RECENT ARTICLES + PODCASTS

How The Patriarchy Takes Root In Your Mindset

How The Patriarchy Takes Root In Your Mindset

The way we collectively talk about, think about, and treat women seeps into our own brains. As a result, many women internalize specific beliefs about their worth, value, and creativity. Here are three key ways the patriarchy takes root inside of your own mindset. 

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This Mom Matched 3500 Parents to Give Them Childcare in the Pandemic

This Mom Matched 3500 Parents to Give Them Childcare in the Pandemic

Helen Mayer, a mother of young twins, was in the midst of building her first company when the pandemic hit. The pandemic shut down her company and took away her childcare, leaving her the stay-at-home parent by default. She needed childcare to get a new job. So she started organizing parents together to create childcare swaps by matching parents who needed care with local stay-at-home parents able to provide extra childcare in the pandemic.

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Context Switching Between “Parent” and “Professional” Modes Can Be Exhausting — Vanessa Van Edwards Can Help

Context Switching Between “Parent” and “Professional” Modes Can Be Exhausting — Vanessa Van Edwards Can Help

One of the hardest things to do as a parent is switch back and forth into professional mode. It turns out that you can project confidence and charisma through specific skills, and I took a deep dive with best-selling author Vanessa Van Edwards on how to switch into professional mode to let your expertise and confidence shine through, even after a tiring day of parenting.

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Black History Month: 55 Books By Black Authors On Business, Entrepreneurship, Parenting, and Culture

Black History Month: 55 Books By Black Authors On Business, Entrepreneurship, Parenting, and Culture

Every few weeks I see new lists of the best business books, the top business books, and other essential readings lists for entrepreneurs. Quite often, the lists are heavily populated with the same authors, and are often made up of a majority of one specific demographic and background. If you only read books authored by rich, white, married men with ample support systems and buoyed by inter-generational wealth, you’ll get yourself into an echo chamber. Here are 44 amazing books by Black authors and Black entrepreneurs to add to your to-be-read pile.

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The First Year of Parenting: What I Wish I’d Known — Episode #185 with Vanessa Van Edwards

The First Year of Parenting: What I Wish I’d Known — Episode #185 with Vanessa Van Edwards

Vanessa Van Edwards learned right away that being an expert in behavioral science did not translate into innate parenting know-how. Vanessa joined us earlier to talk about those first few blurry weeks of infancy and babies in Episode #104. Now, she’s opening up about the first year, explaining that while some phases do indeed “go by so fast,” others can feel like a slog, but telling parents that it goes by so fast is not, well, helpful. We dig into the nitty-gritty of the first year of parenting, what surprised us, what we wish we’d known, and the milestones most parenting books miss.

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The Outrageous Expectations We Place On New Mothers

The Outrageous Expectations We Place On New Mothers

You’re not insane, you’re not wrong, you’re not broken, and you’re not a terrible parent or a terrible worker if you’re having a hard time getting work done while also sustaining the full-time job of caring for a baby. Taking care of a baby is a huge job, one that requires the work of multiple adults. But instead, we ask women to do it all, without help or support, and then to work additional jobs on top of the round-the-clock work of childcare. It’s impossible.

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Writing About Family Life on Twitter: Where’s the Line? —  Episode #184 with James Breakwell

Writing About Family Life on Twitter: Where’s the Line? — Episode #184 with James Breakwell

Growing up, James Breakwell never had to think about what jobs he wasn’t allowed to pursue. That changed when he had kids. As the father of four girls — one of whom recently said she wants to be a construction worker, and another who asked if she could be the Pope — he’s had to put himself in the shoes of the females surrounding him at home. As an author and internet personality behind the popular Twitter account @XplodingUnicorn, James is best known for his viral tweets depicting hilarious snippets of conversations with his daughters. In this interview with our first startup dad, he gets real about how he navigates building a public persona based on his family life — including how much to share and what to withhold.

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Why Do I Feel So Bad? Pandemic Parent Burnout and The “Five Layer Dip”

Why Do I Feel So Bad? Pandemic Parent Burnout and The “Five Layer Dip”

Most of the parents I know are still not okay. When I think about why my brain feels broken and how tired I am, I start to see how this fatigue and burnout is part of a much larger puzzle. It’s not just the pandemic that wore us down, although that’s a huge part. Instead, it’s an amalgamation of many forces, all layered on top of each other. As a result, it feels like we’re carrying loads of sandbags around with us at all times. We carry the weight of all that we’ve been through. It’s a particular set of layers that I’m now referring to as the five layer dip. Here’s why we still feel so broken.

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How Brands Mess Up Marketing To Women — Episode #183 with Amber Anderson

How Brands Mess Up Marketing To Women — Episode #183 with Amber Anderson

Creative dynamo Amber Anderson is the founder of Tote & Pears, a branding and marketing agency with a female focus. For her, becoming an entrepreneur was about more than the business. It was about creating possibilities for her family, establishing a set of core values for her family, and aligning her business values and family needs holistically. We first interviewed Amber on Episode #029 all about the birth of her son and her business. We invite her back to talk about what marketing to women looks like, how brands and agencies can better understand their target audience, and how to build a business that works for you and your family. Tune in to this episode to hear returning guest Amber describe how she aligns family values with work values, the rebranding of her marketing to become female-focused, and why she is committed to keeping work and home life intertwined (while keeping her work weeks around 40-50 hours).

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Is The Pandemic Messing Up Our Kids? — Episode #182 with Dr. Courtney Bolton

Is The Pandemic Messing Up Our Kids? — Episode #182 with Dr. Courtney Bolton

How badly is this year, this pandemic, messing up our kids and us, as parents? After more than a year of living through social distancing, virtual school and blended schools, and highly restricted business activities, parents and children are suffering tremendously. We still don’t know what the long-term damage looks like, so I reached out to a parenting and children’s psychologist, Dr. Courtney Bolton, to ask her about how parents and kids will fare through all of this. Here’s what a psychologist says about the well being of parents and children in a pandemic, and how to help them (and yourself) through it.

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Designing Business Structures for Resilience — Episode #181 (with co-host Cary Fortin)

Designing Business Structures for Resilience — Episode #181 (with co-host Cary Fortin)

If you haven’t heard the story of how the Wise Women’s Council started, listen in as we talk about what it took to create a program while five months pregnant and a young toddler at home. Business as usual wouldn’t work, so Sarah asked how to design a business and a high-touch mastermind community differently. The early version of the Wise Women’s Council was forged with a network of teachers and coaches, and has focused on resilience and flexibility since the beginning.

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Creating Outrage As A Marketing Strategy

Creating Outrage As A Marketing Strategy

Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.

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Cassandra Speaks: Women and Our Right to A New Form of Power

Cassandra Speaks: Women and Our Right to A New Form of Power

It’s time we talked about what power looks like for women, and how we claim our right to power—specifically a new feminine form of power. For centuries, we’ve told men’s stories, and we’ve told stories about masculine power. That power looks like power over other people, like strength, coercion, domination, and defeat. Women have fought for years to do all the things that men have done, Elizabeth Lesser writes—to vote, to lead, to have sex, to lead universities and companies and societies, to have babies, to leave the house, to leave marriages. But it’s time to move into a new form and vision of power. Here’s what it might look like.

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