Will we always have to choose between prioritizing our careers or our families? Michelle Florendo realized that starting her own coaching practice would afford her more control and flexibility, but it was a risk.
WORK SMARTER.
We do things differently here. If you reject the status quo of motherhood, if you're a parent that doesn't need any more "hustle" advice, or you want to be around people rethinking work and parenthood, get on our private newsletter list.
How to Do a Quarterly Review
I find monthly reviews and annual reviews both to be great processes for my business growth, but there’s something specific to the quarterly cycle that is the perfect time frame. A month goes by too quickly to gather enough data to make decisions, and a year can be far too long. If a year goes by and you haven’t checked on your goals in a while, you may wake up to find you’re way off track from where you want to be. Here’s the exact system I use in my business planning, the questions I use for reflection, and why a quarterly check-in is so powerful.
Real Food, Prenatal Nutrition and Mindful Eating — Episode #043 With Lily Nichols
How should you be eating when you start eating for two? How should you interpret the data you find on food that is nutritionally right for new moms? Lily Nichols shares her research, insight and personal experience on correctly feeding our hunger.
All the Single Ladies — Episode #042
As women have experienced an ‘expansion of options’ in terms of marriage and family, there are a growing number of single ladies. Less than 50% of American women are married and women are increasingly opting to have children outside of marriage. Where will this increasing age of change lead us in the future?
Designing Your Vision, Mission and Values — Episode #041 With Toi Smith
Many online entrepreneurs hang up their shingle without a clear idea of what they stand for or who they want to serve. Toi Smith shares on recognizing her top priorities for her business and her best practices in selecting clients.
4 Ways to Get Better at Saying No — Episode #040
We’re all told there is power in saying no and reclaiming your time. But how often do you actually do it? Sarah Peck breaks down four ways to get better at utilizing the power behind this tiny word.
Hiring People Who Are the Right Fit — Episode #039 With Val Geisler
How can you be sure you’re hiring the right person? Or that you really want to work with a particular client, for that matter? Val Geisler shares her learnings (and past mistakes) when it comes to client and employee connection.
Breaking Down the Writing Process — Episode #038
We’re experimenting with new bite-sized mini-episodes. In this first one, I talk about a writing strategy that has helped me immensely in my writing practice.
Getting Back to What Matters with a Rebrand — Episode #037 With Tara Gentile
Rebranding your business is a risk. How can you be sure it’s the right time? Tara Gentile can attest to the fact that there is no easy framework for making that decision. But a good place to start is by asking the question, “What is the company that I really want to build?”
Race, Social Justice and Political Branding — Episode #036 With Tepsii
If you don’t use your voice to share your experience, to call out prejudice and promote social justice, are you part of the problem? Tepsii shares her approach to raising little ones with an awareness of race and class, explaining how the conversations are driven by the children themselves.
Ask for the Damn Sale — Episode #035 With Tepsii
So many entrepreneurs struggle with asking for the sale. We hide. We play small. We fail to follow up. How can we cross over into asking for what we want?
Truthbombs on Parenting, Entrepreneurship and Pleasure — Episode #034 With Danielle LaPorte
Danielle LaPorte shares her parenting and entrepreneurial journeys, explaining how the two paths coincide and develop together. She offers her insight on parenting, speaking to the phases, the physical exhaustion and the decisions of what to share (and not share) with your kids.
Revolutionizing Parental Leave with a Workplace Advocate — Episode #033 With Tracy Candido and Karina Mangu-Ward
Even the best parental leave policies can feel complicated. But what if companies provided an advocate for you during your time away from work?
Taking a Maternity Leave When You Run Your Own Business — Episode #031 With Stacey Trock
Is taking maternity leave an option for women who run their own business? Stacey Trock of FreshStitches on scaling back and the necessity of keeping one day schedule-free.
Motherhood, Tech Startups and Relinquishing Control — Episode #030 With Sara Mauskopf
How do we give up our quest for control? Sara Mauskopf walks us through the unexpected curveballs of new motherhood, fulfilling work and family health.
Unifying Work and Family Through Entrepreneurship — Episode #029 With Amber Anderson
There are women who pursue entrepreneurship because they have a creative vision. And then there are women who pursue entrepreneurship because they have to.
It’s Time To Stop Doing It All. We Were Never Meant To “Lean In” Alone — Episode #028 With Tiffany Dufu
Women feel the constant pull of unspoken expectations: be the best wife, mom, employee, boss. Author of Drop The Ball, Tiffany Dufu, on telling ourselves a different story, starting at home.
Reframing the Unexpected as Opportunity – Episode #027 with Bridget Gleason
How do we respond to unexpected changes that uproot our dreams? Learn how Bridget Gleason of Logz.io utilized an unplanned life change to grow her leadership skills and become a stronger single parent.
Decision Making With Head and Heart — Episode #024 With Bonnie Foley-Wong
How do you make great decisions in the face of emotions, complexity, and change? Bonnie Foley-Wong is an expert in investing, in decision-making, and in understanding what she calls “the head and the heart.” She left a dream job to start her own venture fund, Pique Ventures, and later got pregnant at age 40 with her first child. I ask her about tapping into intuition in the workplace and how she overcame the idea that entrepreneurship was something ‘other people did.’
Overthrowing the Patriarchy — Episode #023 With Sarah Lacy of Chairman Mom
40% of American households believe that it is bad for society if mothers work. Because sexism is a global phenomenon, you might believe this statistic to be universal as well—but it just isn’t. In fact, this kind of maternal bias against women in the workplace is a strictly American phenomenon. Diverse cultures from deeply feminist Iceland to ‘one-child policy’ China simply do not have stay-at-home moms. This interview with Pando Daily founder Sarah Lacy looks at how this staggering statistic manifests itself in the our culture, from the wage gap to maternity leave policy to overt sexism on the job. I ask her about the need to dismantle the patriarchy and her experience of maternal bias in the workplace.
Core Value #10 | Culture Change Starts With Stories
Stories are the first part of culture change. In order to create a new future, part of the process is unearthing all of the stories of what’s happened, and what’s happening. So much of the stories of motherhood and parenting are hidden or silenced, not public. To change the narrative of motherhood, we need to start by first telling the stories of what motherhood looks like, from a place of truth, honesty, and compassion.
Core Value #9 | You Have Access to Sixth Gear
Most of us have a sixth gear we don’t know about. We’re all capable of far more than we can imagine. At Startup Pregnant, we believe in the power of human potential, both individual and collective. Parenting often teaches us that we have a previously-unknown-to-us “fifth gear,” and then when faced with a challenge, maybe even a sixth gear we can tap into.
Core Value #8 | Feelings Matter
Here at Startup Pregnant, we believe in the call for a greater emotional dexterity. We believe that it’s important for each of us to experience our emotions. Not just experience them, but feel them, name them, and work with the entire range of emotions that we’re given. To us, this means that you’re allowed to be your whole self. All of you is welcome here.
Work is Broken | Core Value #6
The current version of work—the idea that we work in offices, that we work from 9 to 5, that we’re continuously productive throughout the day, at equal measures—there is overwhelming evidence that this isn’t true. Research shows that we aren’t effective in an 8-hour workday. Work is especially broken for women. And when we layer in parenting, and we try to make all of it fit together, within the paradigm that currently exists, well, what we see is that across the board, it doesn’t fully work.
JOIN THOUSANDS OF PARENTS
WHO WANT TO RETHINK “HOW IT’S ALWAYS BEEN”
Transformative conversations at the heart of working, parenting, and better living. Sign up to join us.