Creating Outrage As A Marketing Strategy

Creating Outrage As A Marketing Strategy

Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.

ASK SARAH #3: A Deep Dive Into Content Marketing

ASK SARAH #3: A Deep Dive Into Content Marketing

On this episode of Ask Sarah: The Podcast, I got a very specific and challenging question from a business owner looking to use content marketing as a lead generation tool for business. Here’s the first part of the question: What should you focus on if you’re using content marketing as a lead generation tool for your business?

Entrepreneurs, Burnout, and Breaks: Why Resting (and Pivoting) is Essential — Episode #125

Entrepreneurs, Burnout, and Breaks: Why Resting (and Pivoting) is Essential — Episode #125

We’re back from summer hiatus, and it was wonderful. In this episode, I share how we set up a family sabbatical, why breaks are essential for entrepreneurs, and what’s next on the horizon for Startup Pregnant. If you’re struggling with entrepreneur burnout, if you’re in need of a break, or you’re curious about what’s coming up next on the show, come join and listen in.

Should My Kid Have An Instagram Account?

Should My Kid Have An Instagram Account?

Today I got a great reader question about social media: should my kid have social media accounts? And how much do you share as a parent about your kid? There are so many new considerations for parents today, in 2018. This is a hard question to answer because I don’t think there are hard and fast rules—I think there are a lot of ways to do parenting, and social, and it depends on your kid and your life. Here’s what I think, and what works for me, and what I’ve been doing.

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