Sara Petersen is a writer whose essays about feminism, domesticity, and motherhood have appeared in the New York Times, Harper’s Bazaar, the Washington Post, and more. In this episode of the Startup Parent podcast, host Sarah K Peck interviews Sara to discuss her most recent book, Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture. They talked about how momfluencer culture impacts women psychologically, as consumers, as performers of their stories, and as mothers.
Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.
Every morning lately, I’ve been posting a selfie to my Facebook page and my Instagram page. Right now it feels like going to the coffee shop—I get to pop in, say good morning to people all around the world, check-in with my neighbors and parents and friends, and then start the day.
On this episode of Ask Sarah: The Podcast, I got a very specific and challenging question from a business owner looking to use content marketing as a lead generation tool for business. Here’s the first part of the question: What should you focus on if you’re using content marketing as a lead generation tool for your business?
We’re back from summer hiatus, and it was wonderful. In this episode, I share how we set up a family sabbatical, why breaks are essential for entrepreneurs, and what’s next on the horizon for Startup Pregnant. If you’re struggling with entrepreneur burnout, if you’re in need of a break, or you’re curious about what’s coming up next on the show, come join and listen in.
Today I got a great reader question about social media: should my kid have social media accounts? And how much do you share as a parent about your kid? There are so many new considerations for parents today, in 2018. This is a hard question to answer because I don’t think there are hard and fast rules—I think there are a lot of ways to do parenting, and social, and it depends on your kid and your life. Here’s what I think, and what works for me, and what I’ve been doing.