On this episode of Ask Sarah: The Podcast, I got a very specific and challenging question from a business owner looking to use content marketing as a lead generation tool for business. Here’s the first part of the question: What should you focus on if you’re using content marketing as a lead generation tool for your business?
When I looked up and realized that we were nearing the 100th episode of the podcast, I knew I wanted to do a special show. It’s been a wonderful year and a half of producing this show, and I’ve learned so much from making, creating, and interviewing. Here’s what I learned, what surprised me, and how we’ve improved our processes over time.
Today, I’m walking you through my 10-question annual review process, discussing how I approach looking back at the previous year and planning for the future.
Today, I’m walking you through what it takes to put together a mastermind and explaining why I chose to do it now—in the middle of my second pregnancy.
One of the hard parts of being an entrepreneur is the psychological weight of being the key decision-maker. Every decision and metric depends on you. Figuring out how to organize your time, stay accountable, and make everything happen without losing your mind is a real challenge. I don’t say this lightly: Not having people to talk to and bounce ideas around with can be one of the hardest parts of starting your own business. For that reason, many entrepreneurs I know turn to mastermind accountability groups to help them stay focused and successful. But what exactly is a mastermind and why are they so important? Here’s what they are, how they’re structured, and how it works.
There is one thing that has disappointed me more about motherhood that I’ve been struggling to to put into words. It reveals the cracks and the gaps in the way we’ve built our society, in the way we culture, in the way we show up for each other.