Creative dynamo Amber Anderson is the founder of Tote & Pears, a branding and marketing agency with a female focus. For her, becoming an entrepreneur was about more than the business. It was about creating possibilities for her family, establishing a set of core values for her family, and aligning her business values and family needs holistically. We first interviewed Amber on Episode #029 all about the birth of her son and her business. We invite her back to talk about what marketing to women looks like, how brands and agencies can better understand their target audience, and how to build a business that works for you and your family. Tune in to this episode to hear returning guest Amber describe how she aligns family values with work values, the rebranding of her marketing to become female-focused, and why she is committed to keeping work and home life intertwined (while keeping her work weeks around 40-50 hours).
Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.
On this episode of Ask Sarah: The Podcast, I got a very specific and challenging question from a business owner looking to use content marketing as a lead generation tool for business. Here’s the first part of the question: What should you focus on if you’re using content marketing as a lead generation tool for your business?
So many entrepreneurs struggle with asking for the sale. We hide. We play small. We fail to follow up. How can we cross over into asking for what we want?
Why do we only show outgoing, extroverted, and confident business people as the model for success? In a world where most successful entrepreneurs and business owners are afraid to show any weakness, Morra Aarons-Mele is a breath of fresh air. The mother of three kids and the founder of Women Online, an award-winning social impact agency, she’s a key fixture in the world of digital marketing, even though she does most of her work at home, in her yoga pants. She’s the author of “Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home),” and admits that we’re all just faking it. In her work, book, and this podcast she explores how to harness the power of your “onlyness” and make the work environment work for you.