Creating Outrage As A Marketing Strategy

Creating Outrage As A Marketing Strategy

Over the last week, the internet has popped up loads of articles about influencers behaving badly—in one case, the queen of relatability and toxic positivity shared casual, demeaning remarks about her hired help, then offered a non-apology that involved throwing her own team under the bus, then deleted the bad posts, and—wait for it, I’m sure within the next few days, tears will be next. There will be tears, and a public apology (a “real” one), and a vow to do better. It strikes me that this is strategic, because we’ve seen this playbook before. It’s a marketing strategy, and you’re being played.

Should My Kid Have An Instagram Account?

Should My Kid Have An Instagram Account?

Today I got a great reader question about social media: should my kid have social media accounts? And how much do you share as a parent about your kid? There are so many new considerations for parents today, in 2018. This is a hard question to answer because I don’t think there are hard and fast rules—I think there are a lot of ways to do parenting, and social, and it depends on your kid and your life. Here’s what I think, and what works for me, and what I’ve been doing.

[class^="wpforms-"]
[class^="wpforms-"]