ASK SARAH #9: Personal Brand or Institutional Brand? Which Should You Work On First?

by May 15, 2020Ask Sarah

Should you start with a personal brand or a business brand, or do both—and how on earth do you decide?

That’s the question I got from one of our Wise Women’s Council members this month. She said:

“Sarah, I know you from the Startup Pregnant community, and I’ve been listening to the podcast. Later I joined the Facebook Community and only much later did I discover you have your own personal SKP brand which also puts out content of a different kind.”

“How did you decide to branch out, and how to juggle both brands, or when to grow each one? I don’t imagine you did them both simultaneously.”

This is a common challenge and a tough one. It depends on the business you’re building, the industry you’re in, and the business model you’re chasing. But overall? I have a direction I think you should go in—and I’ll explain it on the podcast.

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Sarah K Peck

Founder, Startup Parent

Sarah Peck is a writer, startup advisor, and yoga teacher based in New York City. She’s the founder and executive director of Startup Parent, a media company documenting the stories of women’s leadership across work and family. She hosts the weekly Startup Parent Podcast and Let's Talk, her second podcast. Previously, she worked at Y Combinator backed One Month, Inc, a company that teaches people to code in 30 days, and before that she was a writing and communications consultant.

She’s a 20-time All-American swimmer who successfully swam the Escape from Alcatraz nine separate times, once wearing only a swim cap and goggles to raise $33k for charity: water. She’s written for more than 75 different web publications and and has delivered speeches and workshops at Penn, UVA, Berkeley, Harvard, Craft & Commerce, WDS, and more.