


Core Value #4 | Life is Not All Hard Labor
Life is not all hard labor, and it’s not an all-out hustle sprint. In pregnancy, there are distinct phases and changes, with deep periods of fatigue, moments of sickness, periods of high energy and excitement, and everything in between.

Core Value #3 | Work Life Balance is a Myth
The strive towards some sort of perfect work-life balance is a myth. Life is always changing, and our goals are often in tension with each other. Instead of some idealized “balance,” we strive to find the right fit for us as individuals, for this moment, for this season.

Core Value #2 | We Need Community
We aren’t born to live alone, and we’re not meant to parent alone, either. In both parenting and work, we need diverse teams and communities, especially at the beginning of the adventure.

Core Value #1 | “In My Experience,” or the Three Most Important Words
We speak first using the words “In my experience.” These three words are critical for any conversation. We don’t strive for “one perfect woman” archetype. There are multiple stories of what it looks like to be a parent and to be an entrepreneur. The first principle or philosophy guides us and reminds us of this.

The Startup Pregnant Thanksgiving Contest: Win Books, Coaching, and More Prizes!
This November 2017, we’re running a contest here at Startup Pregnant where you can win 1:1 coaching with our founder, and prizes such as books, resources, and more. We’re running the contest around a special series of episodes we’re releasing this month on the Startup Pregnant Podcast.