What If I Only Work 2 Days Per Week? — Episode #160 with Kelsey Kerslake

by Jun 29, 2020Podcast

A Day In The Life with Kelsey Kerslake of Pinegate Road

You all have been asking to hear how other moms and small business owners are navigating the pandemic right now. I’ve been interviewing working parents about how they’ve been affected by the pandemic.

Today we take a look at Kelsey Kerslake, the founder of Pinegate Road. She runs a design agency as well as a coaching business, and has a young kiddo at home. Her husband is an essential worker, so she hasn’t had a minute of childcare or backup help throughout all of this.

A year ago, Kelsey became a mom for the first time. Today, we talk about her experience getting pregnant, the challenges with IVF, dealing with postpartum depression, getting support as a new parent, and finding her rhythm as a business owner who adores working and loves her job.

Then, we dive into how the pandemic has shifted her work schedule and what’s changed—and how she’s dealing with it all.

In this episode:

  • The signs and clues of postpartum depression, and how she and her doctor talked about recovery.
  • How she wished she’d prepared for motherhood and the postpartum period, knowing what she knows now.
  • The breath work practice she learned before having kids, and how she leaned on the breath and bodywork to help with some of the most intense experiences of early motherhood.
  • What a day in the life of the business looked like pre-pandemic, and how she’s shifted her schedule and work around now that her time is extremely limited.
  • How long it took to build the business, how much money she started with, and what the financial picture looks like today.

The Startup Pregnant Podcast — Episode #152

Some quotes from the episode:

  • “I put my son in daycare after about eight weeks. It was as soon as I could, because I was so ready for some personal space back in my life.”
  • “The first six to nine months were really difficult. I had a really hard time transitioning and figuring out who I was as a mother and as a business owner and all of these things. I had some pretty severe postpartum depression as well.”
  • “I was in a really sad place then. It felt hopeless and like I’d never get out. That would be my forever. I remember thinking if this is going to be my life, I can’t do it. Looking back now, I realize they were just really short little blips that were really hard, but you don’t see the other side when you’re in them.”
  • “I think if I did go back to tell myself anything, it would probably be to release some of the self-expectations I had on myself. I thought I was going to be one of those people who breastfed until the baby was over a year. I just had this completely different view, mostly around breastfeeding that just did not come to fruition. Giving up on that expectation for myself was probably the biggest switch.”
  • “I went from $200 in my bank account that first year of not knowing what the heck I was doing in business. I have this design degree, but I was like, “I have no idea what I’m doing in business.” I was scrambling and living off of my savings that I built up while I was in corporate. But within three months after that moment, I just hustled my butt off and I had my first 16K month. I went from $200 to having $16,000 in cash that month in my business. Not over the three months, but just for that month.”
  • “I think what I’ve realized about myself is I have a lot of tiny micro traumas. Nothing huge, but just almost hiding myself and not speaking up and just different things that have been going on in my life. Breath work has really helped me release a lot of that pent up trauma. I’m very into this energy work. I really believe it’s been able to heal my energy, help me get these downloads that help me access more of my own personal truth.”
  • “One of the first things that we do is we calculate your spaghetti number. At the worst-case scenario, what are your bills? What do you have to pay if you had to live off of spaghetti and sauce for all of your food, because that was all you could afford? What is that number that you have to bring into your business?”


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How Brands Mess Up Marketing To Women — Episode #183 with Amber Anderson

How Brands Mess Up Marketing To Women — Episode #183 with Amber Anderson

Creative dynamo Amber Anderson is the founder of Tote & Pears, a branding and marketing agency with a female focus. For her, becoming an entrepreneur was about more than the business. It was about creating possibilities for her family, establishing a set of core values for her family, and aligning her business values and family needs holistically. We first interviewed Amber on Episode #029 all about the birth of her son and her business. We invite her back to talk about what marketing to women looks like, how brands and agencies can better understand their target audience, and how to build a business that works for you and your family. Tune in to this episode to hear returning guest Amber describe how she aligns family values with work values, the rebranding of her marketing to become female-focused, and why she is committed to keeping work and home life intertwined (while keeping her work weeks around 40-50 hours).

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Is The Pandemic Messing Up Our Kids? — Episode #182 with Dr. Courtney Bolton

Is The Pandemic Messing Up Our Kids? — Episode #182 with Dr. Courtney Bolton

How badly is this year, this pandemic, messing up our kids and us, as parents? After more than a year of living through social distancing, virtual school and blended schools, and highly restricted business activities, parents and children are suffering tremendously. We still don’t know what the long-term damage looks like, so I reached out to a parenting and children’s psychologist, Dr. Courtney Bolton, to ask her about how parents and kids will fare through all of this. Here’s what a psychologist says about the well being of parents and children in a pandemic, and how to help them (and yourself) through it.

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Raising Them: Gender Creative Parenting — Episode #174 with Dr. Kyl Myers

Raising Them: Gender Creative Parenting — Episode #174 with Dr. Kyl Myers

Dr. Kyl Myers holds a PhD in sociology and gender studies, and is an award-winning educator and a globally recognized advocate for gender creative parenting. Since 2016, Kyl has been speaking and writing about gender creative parenting and using their own parenting story to help the world learn about and embrace a new type of childhood. Dr. Myers is the author of Raising Them: Our Adventure In Gender Creative Parenting. Join us for a fascinating conversation about parenting, gender, and what we can do as parents to help reduce gender violence, oppression against women and men, and create a more playful world.

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Consistency, Batching, and Productivity: Why I Take An August Sabbatical

Consistency, Batching, and Productivity: Why I Take An August Sabbatical

A few years ago, when we first had children, my husband talked to his workplace about parental leave. He knew that while he’d like to be home during the first few weeks during and after the birth, he was also interested in being able to be around with his kids while they grew up. So, the summer after our first kid was born, he shifted his schedule to work from 8am to 4pm. From there, he advocated for taking a four-week leave every summer to spend time with his kids. We’re not taking a full sabbatical this year because of the pandemic, but we will still push pause on a few things where we can.

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Sarah K Peck

Founder, Startup Parent

Sarah Peck is a writer, startup advisor, and yoga teacher based in New York City. She’s the founder and executive director of Startup Parent, a media company documenting the stories of women’s leadership across work and family. She hosts the weekly Startup Parent Podcast and Let's Talk, her second podcast. Previously, she worked at Y Combinator backed One Month, Inc, a company that teaches people to code in 30 days, and before that she was a writing and communications consultant.

She’s a 20-time All-American swimmer who successfully swam the Escape from Alcatraz nine separate times, once wearing only a swim cap and goggles to raise $33k for charity: water. She’s written for more than 75 different web publications and and has delivered speeches and workshops at Penn, UVA, Berkeley, Harvard, Craft & Commerce, WDS, and more.