Many online entrepreneurs hang up their shingle without a clear idea of what they stand for or who they want to serve. Toi Smith shares on recognizing her top priorities for her business and her best practices in selecting clients.
Rebranding your business is a risk. How can you be sure it’s the right time? Tara Gentile can attest to the fact that there is no easy framework for making that decision. But a good place to start is by asking the question, “What is the company that I really want to build?”