In planning for my second pregnancy, I thought about designing a business in Startup Pregnant that would serve my life: I got strategic about doing less.
Most of us are taking on an insane amount of work, and we’re stressed, burned out, and over-tired from it. This year, I decided to plan ahead and find a way to do WAY less, but do it strategically. But what would I leave off the plate, and what would I keep? Here’s the three-part strategy I used to evaluate my time and my energy, and the surprising insights that came as a result of the exercise. Also: heads up, this is a lengthy post (4,500 words and counting).
Kate Northrup always knew she wanted to be a mother, and she pursued entrepreneurship partly because of the freedom it could afford her to be there for her kids. What Kate wasn’t counting on was the way pregnancy would change her drive and refocus her energy when it came to the business. She admits that it took her a long time to “get back in the game,” and that her husband and business partner, Mike, picked up the slack. But Kate credits having her daughter, Penelope, with initiating a personal evolution that allowed her to clarify her desires and ultimately renew her interest in the business and the way she thought about showing up for work in the first place. Perhaps there was something revolutionary here: because, as she shares in this episode, she found that she was able to achieve more even while doing less. And that some of her most productive weeks happened when she was working only 20 hours a week on the business. Today Kate shares her “shocking and awesome” birth experience, explaining how parenthood impacted her business as well as her marriage.