We’re experimenting with new bite-sized mini-episodes. In this first one, I talk about a writing strategy that has helped me immensely in my writing practice.
Most of us are taking on an insane amount of work, and we’re stressed, burned out, and over-tired from it. This year, I decided to plan ahead and find a way to do WAY less, but do it strategically. But what would I leave off the plate, and what would I keep? Here’s the three-part strategy I used to evaluate my time and my energy, and the surprising insights that came as a result of the exercise. Also: heads up, this is a lengthy post (4,500 words and counting).
Rebranding your business is a risk. How can you be sure it’s the right time? Tara Gentile can attest to the fact that there is no easy framework for making that decision. But a good place to start is by asking the question, “What is the company that I really want to build?”